All about Marketing

Getting content for web sites is one of the challenges every webmaster faces. I'm sure you've heard the saying, "Content is king." Have you ever wondered why content is king? And have you ever wished it was easier to find content for web sites?

Content is king for one reason: People surf for content. Each of the major search engines is only successful to the extent that it helps people find the web site content they are looking for. Whichever search engine helps people find that web site content the quickest becomes the most popular. The more popular the search engine is, the more money it makes from advertising. That last paragraph contains the secret of why content is king. Search engines make money from advertising. And they make more money from advertising if they consistently help people find the web site content they are searching for.

Now that you know why content is King, the next question is: Where can you find content for web sites?

The two easiest sources for content for web sites are article directories and private label rights.

Article directories are huge directories of articles. In most cases, you are free to publish articles from the article directories on your web site and in your newsletters or ezines. Be sure to read each article directory's terms of service, because some have limitations. But in general, article directories exist to give writers a place to publish their articles and to give publishers a place to get content for web sites and newsletters.

Article directories like EzineArticles.com and ElectricText.com provide content for web sites on almost any topic you need. You can also find hundreds of article directories that provide content for web sites with a simple search for "article directories" in any search engine.

There are two advantages to getting your web site content from article directories rather than from private label rights articles and eBooks:

1. Articles from article directories are normally free - you do not have to pay anything for the rights to publish the articles.

2. There are tens of thousands of articles available for web site content on virtually any topic you may need.

Private label rights can be acquired in a variety of ways . In general, private label rights mean you have the right to put your name on the product as the author. You can get private label rights articles, private label rights eBooks, even private label rights software and scripts.

For web site content, you want private label rights articles and eBooks. You can get private label rights articles and eBooks from membership web sites such as Gigantic Resale Rights.com that specialize in resale rights and private label rights products. You can use the articles for web site content more directly. And you can use many of the eBooks as content for web sites by breaking them up into articles or web pages.

There are two advantages to getting your web site content from private label rights articles and eBooks rather than from article directories:

1. Generally you can put your name as the author. You can include it as regular web content or as an article with your resource box at the end. Check the terms of service of the private label rights to determine your rights in using it as web site content.

2. Generally you can also (and in some cases must) edit and modify the text to make it unique. This is especially true if you have a private label rights eBook that grants you the rights to break it up into articles or pages as content for web sites. Again, be sure to check the terms of service of the private label rights to determine your rights.

Breaking up private label rights books into articles is a great way to get content for web sites. Why? Because it takes effort. Most people will not take the time and effort. If you do, you will have more unique content on your web site. Unique content is another aspect of "content is king."

Search engines hunger for content. With articles from article directories and private label rights articles and eBooks, you can feed that hunger with an unending supply of content for your web sites. As the search engines gobble up your web site content, it won't take long to understand why content is king!


Written by Mike Adams
Courtesy http://www.teawithedge.com

There are many different reasons out there fore creating a link campaign; after all, it can benefit you in so many different internet marketing strategies. In fact, links –especially one way links, but all links do count – are among the most determining factors for your rank among search engine spiders and indexers.

Since links are one of the vital components to the algorithm used by Google and the other big search engines, the creation of links for your website should be a major part of the efforts that you put forward. The first step to accomplishing this is to understand that there are different kinds of links, all with their own values, strategies, and uses. While all links do have their importance, some create better results than others. By understanding them, you’ll be able to ensure the right kind of link campaign is working in your favor.

• Reciprocal links – these types of links occur when two sites exchange links so that each one has a link to the other’s site.
• One-way links – also known as inbound or in-bound links, these occur when a site links to another’s without receiving a link in return.

One of the most common strategies for links is reciprocal linking. When done correctly, however, this link strategy can be extremely time consuming. It has to do with searching throughout the internet for sites that are relevant to your own website’s cause, and then contacting their webmasters to request an exchange of links.

This communication has to be a personalized e-mail to each and every one of the webmasters, not just a spam-style form letter. Naturally, they will all have the same elements to them, but they all need to be geared directly toward the site in question, or no webmaster will even consider it.

An example of a successful reciprocal link request email can be as follows:

Dear Mr. Doe, webmaster of gwidgetsRus.com,

As I searched through quality sites with topics relevant to my own for a link exchange, I came across your Gwidgets R Us website. I am writing to request an exchange of links between your site and my own. Below is my site’s information. Please feel welcome to have a look at what we are all about before making your decision.

Title: Online Gwidgets

URL: http://www.onlinegwidgets.com

Description: Online Gwidgets provides educational information about gwidgets to its visitors, and sells both gwidgets and their parts for fair prices.

If you are indeed interested in this link exchange, please reply with the precise information you’d like me to post on my site, and where you’d like it placed.

If you are not interested in this link exchange, your lack of reply will be enough to make your intentions known.

Thank you kindly for your attention and time.

Bob Smith
bobsmith@onlinegwidgets.com

This email address is being protected from spam bots, you need Javascript enabled to view it www.onlinegwidgets.com

When and if you receive some replies to your email, it is important that you add their links as quickly as you can, and confirm this addition by sending them another email with a link to where they can find their addition.

Of course, you will need to check the sites of your partners as well, to make sure that they have added the link when they said they would. Furthermore, you’ll need to check up on them frequently to make sure that they continue to link you, and that they have not dropped your link over time, or closed down altogether. While the majority of webmasters are completely honest individuals, there are those out there who will try to take advantage of your partnership to create a one-way, not reciprocal link to their own sites.

In-bound or one way links are the most coveted links as they give the best results with search engines. However, many people find them too daunting to try to achieve. The truth about inbound links, however, is that they’re not at all difficult to obtain.

The easiest source of inbound links is by using directory submissions. There are a large number of free directories out there where you can submit your site. This submission is worth the time and effort for as many as you can.

There are also fee-based directories out there. Depending on your budget, this may be worth your while as well, as long as they have categories relevant to the subject of your website.

Press releases and articles that mention your site are also valuable sources of exposure and one-way links. Find free submission sites all over the web and start writing!

Written by Mark Nenadic

Courtesy http://www.teawithedge.com

Everybody wants quick profits. The phenomenon is more prevalent on the net as compared to offline business. The situation is only worsened by those ever coming awe inspiring success stories where previously ‘a nobody’ made millions overnight. While these stories may invigorate the desire to be rich overnight, there is always ‘the other side’ that is never brought into the picture and never asked too.
Until and unless you are highly gifted or have a knack of making money the quick profits are no more than folklore. If you are new to online business you must first understand the rule of the business before fueling the ever expanding expectation.

The so called overnight success stories just present the tip of iceberg. Firstly very few people achieve that kind of success. Secondly more often than not there is an equivalent amount of hard work which has been put in before the guy became a success.

The person in question might have been on the net for quite some time before he hit the idea that led to profits. Nobody tells this when success stories are written. And surprisingly nobody searches too. But that is the usual case.

Online business is a business after all. One needs to study the market and understand the tools and techniques before he can shoot. Like everything else there is a learning curve. That may be shorter in some cases. It too depends how much time you put in to understand that. And it depends on your background.

One thing is for sure. Nobody can wake up one fine morning, jump into foray of online business and expect windfalls.

No! It will not happen. The chances of this happening are as remote and bleak as your driving a car when you do not know how to drive. You need to learn the thing first. There will be frequent stalls and rough rides before you gain the control. Then you need to learn the traffic maneuvers. But by and by one gains control.

Many magical products have failed before they fell into the competent hands. So when you read a story and get inspired, just pause and think.

Starting an online business is damn easy. In couple of dollars everything from products to website will be yours. After this comes the difficult part of making the sales. There are a lot of things you need to know, assimilate and apply before you can bang. Every thing takes time. Here is where the experience counts. If internet is a new world to you then you need to hang on and learn before you can raise your graph to the desired level.

You need to be persistent. You need to be perseverant. You need to learn and apply. It is much easier to do business on the net than the offline business.

But it is not a cakewalk either.

You need to stay and spend time on the net before you become proficient. The quick profits will not come until you have learned to breathe in the new environment and mastered some of the marketing techniques. Till that time you should carefully put a lid on your expectation.

After that it is all fun!


Written by Arun Pal Singh
Courtesy http://www.teawithedge.com